There’s no such thing as a “natural leader.”
Great leaders have a set of abilities essential to working with and inspiring others, including trust building, persuasion, time management, principled negotiating, and active listening.
All of these soft skills can be learned—and Jared Belsky, one of the country’s leading digital marketing CEOs, can show you how.
Your Key to Successful
The Great Client Partner is your guide to honing your soft skills to complement your technical expertise, making you ready to lead large teams, innovate, and build trust with your clients.
Your clients are busy people.
Understanding their reality with true empathy allows you to create trust.
Make your moments matter. You may only get 5% but self-aware client partners can still make magic happen.
If you are reading this book, it is because you want to grow as a leader and ensure you personally invest in more soft-skill acquisition or because you want to find more ways to pass it on to others.
Even more specifically, in certain fields like advertising, marketing, creative, consulting, and most marketing communications businesses, the difference between thriving and failure is emotional intelligence and true understanding of those around you.
At the end of the day, what makes a great leader in this business is the ability to deal with the hard things, to anticipate complex moments, and to work around them successfully.
Navigating those moments is what defines your career.
Assets & Training Exercises
Check your team’s awareness.
Administer this quiz to your extended internal team.
For anyone who gets less than 90 percent correct, you should assume they don’t know nearly enough about your client’s business partner.
If you are the leader of your team, copy the chart to the side, or download to print it out, and start off your next meeting by administering this fun little test.
The scores are not the point…
What matters is that you can now engage your team in a dialogue about how well (or poorly) you collectively know of that key about whom you thought you knew everything.
Bryan Wiener, CEO of ComScore and
former Chairman and CEO of 360i
I have learned so much from Jared over the years, and I’m grateful he has taken the time to provide a framework for sharing lessons learned from a career on the marketing frontlines in the most disruptive period in history. The student has become the teacher with insights that can help us all in our professional and personal lives.
Abbey Klaassen (360i President, NY)
With The Great Client Partner, Jared Belsky has managed to distill a lifetime of hard-won knowledge into a collection of eminently readable and profoundly practical lessons for professionals at any stage of their career. The Great Client Partner delivers lessons that are applicable far beyond the world of traditional account leadership and client services—anyone who reports to a boss, or who works on a team, can learn a thing or two from this book.
Michael Cohn, Co-founder of Cloud Sherpas, Former Managing Director of Techstars Atlanta
Jared composed an invaluable handbook for anyone wanting to improve in the art of soft-skills. I found it to be a practical guide that offers real and tangible next steps to help you navigate complex moments in business, like building trust, mediating arguments, actively listening, and giving difficult feedback.
Jared on ‘AdExchanger Talks’ Podcast (3/5/2019)